BCG 도표 (BCG matrix)

BCG ;도표(BCG ;Matrix)

Growth-share ;matrix

A ;quartile ;matrix ;that ;classifies ;each ;SBU ;in ;two ;dimensions: ;'market ;growth' ;and ;'relative ;market ;share'.

Relative ;market ;share ;= ;Market ;share ;of ;the ;SBU ;/ ;Industry's ;largest ;

Competitor's ;market ;share

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basic ;assumption

The ;higher ;the ;market ;growth, ;the ;higher ;the ;outflow ;of ;funds.

The ;higher ;the ;market ;share, ;the ;higher ;the ;inflow ;of ;funds. ;

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Four ;types ;of ;BCG ;charts

Stars

High ;Growth-High ;Share ;SBU ;

Balance ;of ;Cash ;Flows ;(Growth ;Period)

Csah-cows

Low ;Growth-High ;Share ;SBU

Business ;units ;with ;the ;largest ;inflow ;of ;funds ;(maturity)

문제아(problem ;children ;or ;question ;marks)

High ;Growth-Low ;Occupancy ;SBU ;(Injector)

Low ;market ;share ;and ;weak ;money ;inflows/ ;selective ;investment ;strategies

dogs

Low ;Growth-Low ;Share ;SBU

Consider ;maintaining ;the ;status ;quo ;or ;withdrawal ;from ;the ;market ;(decline)

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A ;desirable ;direction ;of ;business ;movement

Problematic ;-> ;Star ;-> ;Money ;cow ;direction

Desirable ;directions ;of ;funds

Money ;generated ;from ;the ;fund ;cellar. ;

유망 ;Allocation ;of ;promising ;troublemakers/stars/shareholders' ;dividends ;and ;R&D ;expenses. ;

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BCG ;Matrix ;Limitations

SBU's ;assessment ;is ;too ;simplified

Evaluation ;of ;growth ;performance ;and ;market ;share ;with ;only ;2 ;points

Problems ;with ;two ;basic ;assumptions ;

Measurement ;Issues ;for ;Individual ;SBUs

Limitations ;of ;mechanical ;application ;to ;classification ;results